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Master Yachts

Palma de Mallorca, Spain

Total website revamp for established yacht management company, Master Yachts
Overview
Master Yachts was started in 2002. It is well-known as one of the most reliable and most efficient companies offering yacht management services. Master Yachts acts for and on behalf of owners, managers, captains and crew of some of the world’s most beautiful and most prestigious yachts. Their services include both management and supervision services in new builds, refits, as well as various other operations that come with owning a yacht.
The challenge was how to catapult the brand into the modern era with a total website revamp, while maintaining elements of its company roots and brand identity.

Standing Out
From The Crowd

One of the main objectives of the new website design was to show potential clients how Master Yachts stands out from and is different than other yacht management companies. The brief was simple – create a beautiful and elegant website geared towards yacht owners with families. This certainly was the opposite of the over-the-top “glitz and glam” websites of other yacht management companies – websites filled with images of yacht parties and sunbathers.
Master Yachts clients tend to be people interested in enjoying their yachts with family and friends. As their motto states ‘Enjoy your yacht and precious moments ‒ we will take care of the rest.’ The new website encapsulates the Master Yachts motto and vision, and will certainly resonate with their current clients and target audience.
Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.
– Mark Twain
You cannot swim for new horizons until you have courage to lose sight of the shore.
– William Faulkner
You cannot swim for new horizons until you
have courage to lose sight of the shore.
– William Faulkner
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