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Light Flex

Stockholm, Sweden

Light Flex gets a vibrant, new website to take their business to a whole new level

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Light Flex is a Swedish company with headquarters in Stockholm and research and development in Barcelona, Spain. Their mission is to keep people safe by making them more visible in low light surroundings. They provide technically smart and stylish, wearable active light solutions, working closely with major PPE (Personal Protective Equipment) producers, fashion brands, sports & outdoor vendors and directly with emergency and law enforcement.
Functionality
Via Design

Functionality via design

One of the (beautiful) challenges of the project was finding a way to show viewers what the product is and how the technology works, all via the design. This was accomplished by using a combination of graphic design strategies for some sections and videos for other sections.

Active Printed Light

This challenge of showing how the product works was of utmost importance in the design of the landing page. By continuously fading an image from light to dark and back to light, viewers are able see how the active printed light works, all in a very visually engaging and impactful way.
Active
Printed
Light

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