Website, Brand Identity

IMAGN Institute

Clean, modern and elegant website for one of the leading beauty, migraine and wellness centers in Europe
Overview
Beauty. Grace. Elegance. These three words are synonymous with IMAGN Institute. The challenge was how to portray these attributes in a website, a logo and the brand’s identity.
Some of the website’s features include beautiful fullscreen images, the use of subtle motion on the before-and-after pages, creating a very unique look and feel, and the ability to make payments for the Master’s Course directly on the website.
In order to assist patients in understanding all of the terms and procedures, the over 100-page website is viewable in six languages; English, Spanish, Catalan, French, Russian and Arabic.

White Space

Logo Design &
Business Card Design

Brand Identity

The brand identity for IMAGN Institute was greatly influenced by the golden ratio, a mathematical ratio commonly found in nature. The golden ratio evokes visual calm and aesthetic perfection which helps generate a comfortable and sophisticated feeling.
We chose bronze as the main accent color for the brand for the color bronze symbolizes strength and support and is a color that motivates, soothes and inspires – a perfection match with what IMAGN Institute represents.
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I’m Paolo Inzone, a professional web designer based in Barcelona with 12+ years‘ experience in web design, specialized in creating modern, cutting-edge websites for businesses, entrepreneurs and NGOs.