Website, Brand Identity
IMAGN Institute
Clean, modern and elegant website for one of the leading beauty, migraine and wellness centers in Europe
Overview
Beauty. Grace. Elegance. These three words are synonymous with IMAGN Institute. The challenge was how to portray these attributes in a website, a logo and the brand’s identity.
Some of the website’s features include beautiful fullscreen images, the use of subtle motion on the before-and-after pages, creating a very unique look and feel, and the ability to make payments for the Master’s Course directly on the website.
In order to assist patients in understanding all of the terms and procedures, the over 100-page website is viewable in six languages; English, Spanish, Catalan, French, Russian and Arabic.
White Space
White space, also referred to as negative space, is one of the six principles of design. The use of white space provides the IMAGN Institute website a sense of “breathing room”. White space greatly improves content legibility and creates a feeling of balance, in turn, making the website much more appealing and engaging to interact with.
Logo Design &
Business Card Design
The logo needed to reflect IMAGN Institute’s positioning as a high-end center of beauty and wellness, offering a very high level of service and personal attention. The logo created is simple and elegant – but distinct and highly recognizable.
The business cards feature a QR code that allows patients to easily connect to the IMAGN Institute website by simply scanning the QR code with their smartphones.
Brand Identity
The brand identity for IMAGN Institute was greatly influenced by the golden ratio, a mathematical ratio commonly found in nature. The golden ratio evokes visual calm and aesthetic perfection which helps generate a comfortable and sophisticated feeling.
We chose bronze as the main accent color for the brand for the color bronze symbolizes strength and support and is a color that motivates, soothes and inspires – a perfection match with what IMAGN Institute represents.
Interested in
working together?
working together?
Let’s talk about
your project
Fill out the form below and I will get
back to you as soon as possible.
back to you as soon as possible.
I’m Paolo Inzone, a professional web designer based in Barcelona with 12+ years‘ experience in web design, specialized in creating modern, cutting-edge websites for businesses, entrepreneurs and NGOs.
Paolo Inzone © 2021 All Rights Reserved
Legal Notice and Privacy Policy
Legal Notice and Privacy Policy