Does My Small Business Really Need a Website?
“Does my small business really need a website?” That is a question many small business owners often ask themselves, and quite frankly, it’s understandable why they would ask that. For many of these small business owners, the only expenditures they deem to be “necessary” are the ones needed to run the business. For them, a website seems unnecessary and a luxury they can afford to live without. Some even believe simply having a social media page is all the online presence they need, or that an ad in the local newspaper with their phone number is enough to get customers in the door. Well, that may have been true in the past, but in today’s modern world, a business website is like the new business card – a must-have for any business – and don’t think you need to offer ecommerce to have one. A website providing searchers with information about your business and what you can do for them is much more valuable than you can imagine.
HERE ARE 7 REASONS WHY HAVING A WEBSITE IS IMPORTANT FOR YOUR BUSINESS
A website builds credibility.
A website is an anchor for your marketing.
A website provides a medium on which to showcase your work.
A website allows you to quickly and easily update customers.
A website helps you connect with new customers.
A website has big benefits for local businesses.
Not having a website was acceptable in the 90's.
You may know the hit song by Calvin Harris, Acceptable in the 80’s. Well, modify the lyrics a bit and you’ve got…
♫ It was acceptable in the 90’s ♫♫♫
♫ It was acceptable at the time ♫♫♫
That is exactly how many people feel about businesses that still don’t have websites today in the 21st century. Let’s face it, if back in the mid or late-1990’s, when the Internet was still in its early stages, someone would have asked me, “Do I really need a website for my small business?”, most likely my answer would have been, “Not really.” Fast-forward to the mid-2000’s, when the Internet was beginning to take off, my answer to that same question probably would have been something like “Yes, a website would be good to have, but I wouldn’t say it’s “necessary””. Fast-forward to today and the answer to that same question is, “Yes! You most certainly need a website! Absolutely!” (for all the reasons I mentioned above). In today’s world, people expect businesses to have their own websites.