Now when did SEO enter the scene and totally alter the course of search engine history? In 1996, Sergie Brin and Larry Page, two friends from Stanford University, began working on a project in order to create a search engine that worked differently from any other search engine on the market. Their ideal search engine didn’t automatically assume that the more a word or phrase showed up on a site, the more it was useful for the person searching for it. In their view, a website shouldn’t be ranked higher based on the number of times a searched word or phrase showed up on a site. They felt there should be a better way to search the web. At the time the name of their project was Backrub. Today, that project/company is called Google
, the most widely used search engine in existence.