8 Tips for Climbing the Ranks of Google

Let’s face it, you’re not the only one that wants their website at the top of Google search results. Every single one of your competitors would love that top spot on the first page just as much as you do. The thing is, reaching that top spot takes a lot of work and dedication, a lot more than simply having a “good-looking” website. You can have the most attractive, most beautiful website in the world, but if you show up on page 20 or 30 of Google search results, it’s very unlikely your target market will ever even see your website.
I have put together eight tips that will help you climb the rankings of Google and develop your online authority. Now, keep in mind there are tons of books, tutorials, videos and entire companies dedicated to improving online traffic and search engine rankings, so I’m obviously just scratching the surface with these eight tips; however, they are a great starting point and will definitely set you on the right path to getting closer to the top of Google’s search results.

Tip #1
Determine the keywords you want to compete for

One of the most crucial parts of any marketing campaign or SEO strategy is determining the best keywords to reach your target market. A common mistake some make is focusing on keywords that are too broad, many times destroying your marketing campaign or SEO strategy before it even starts. There are several problems with focusing on keywords that are two broad. First of all, broad keywords can get very expensive, very quick, especially if they are the same keywords targeted by large companies, some of which have marketing budgets in the tens of thousands, or even hundreds of thousands of dollars. The more you narrow down your keywords, the better. Include local elements and more specific terms and services in order to focus on your target audience. For example, instead of going after ‘website’, or even ‘graphic design’, I work for ‘web design Barcelona’.
Hint: Before starting a new campaign I usually ask myself three things – who is my target audience, where are they located, and what do I think they be searching for on Google? This helps narrow down my keyword in order to target the audience I am after.

Tip #2
Optimize your website

After determining which focus keywords you would like to compete for, it is now time to begin implementing these keywords into your website. These optimization elements help Google understand what each page is about. These are the elements you should optimize:
  • Page title – It is highly recommended that you use the primary keyword at least once in the page’s title, and then again in the text, as close as possible to the title.
  • Meta description – According to representatives from Google (and Bing), the meta description does not affect the search engine ranking algorithms, but it does show up in the search results under the title and url of the page, so it is part of what searchers consider when deciding whether or not to click on your website link.
  • H1 & H2 titles – The titles help break up the content and let Google what each section on a page is all about.
  • Image Alt attributes – This helps Google know what your image is about, and also offers an opportunity for your image to show up in image search results.
  • Keyword in content – Using the keyword throughout the content of the page helps Google know what the page is about, in turn increasing your search engine ranking score for the page. If possible, preferably if used in a statement or a phrase, it is also good to highlight the keyword by making bold.
Hint: Implement your focus keywords naturally and make sure to not over load your page. As Google’s algorithms continue to get smarter and smarter, they will eventually notice your attempt to over load a page with focus keywords that are not correlated with what the content is about or what the image is showing (which may cause Google to penalize you by dropping your ranking score).

Tip #3
Focus on quality over quantity

The quality of your website and its content is very important when trying to climb the ranks of Google. Make sure to write well-written articles that are original, unique and full of useful information, and trust me, Google will reward you for your efforts. Be sure your content includes lots of detail, and be authoritative and professional when you write, but don’t overdo it. Don’t attempt to fill your website with content and keywords simply to increase your ranking score because Google’s algorithms will see this and drop your website to a lower position in search results.
Relevancy is everything with Google. If you can prove to Google that your website is worthy to be on the first page of search results, Google will give you a boost and help you reach that first page, but the only way of doing that is to have a website that is full of good, quality material. Remember, when it comes to determining your position in search results, quality beats quantity.

Tip #4
Implement a blog

Tip #5
Pay attention to inbound links

Tip #6
Generate traffic to your website via social media

Tip #7
Update the website regularly

Tip #8
Be patient

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I’m Paolo Inzone, a professional web designer based in Barcelona with 12+ years‘ experience in web design, specialized in creating modern, cutting-edge websites for businesses, entrepreneurs and NGOs.