For those of you that blog, you already know how good it is for your business and how much it increases your website’s traffic. For those of you that haven’t started blogging, or have merely thought about it but not considered it to be a priority, you should rethink the power of a blog and the benefits it can have for your website. According to a study by Rick Burnes at HubSpot
, companies who blog get 55% more website visitors than businesses without blogs. The same study also shows that companies that blog, on average, have 97% more inbound links and 434% more indexed pages, both of which greatly boost your search engine ranking score and greatly increase your chances of getting found on search engines. Think about it, every new blog post you publish counts as a new indexed page on your website and each one can be promoted and shared on social media to drive additional traffic to your site.