Google has an immense audience. It now handles 40,000 search queries every second! That translates to over 3.5 billion searches per day
and 1.2 trillion searches per year
worldwide. There’s no other search engine that even comes close to those numbers! Consider that every single one of those searches is someone looking for a product, a service, a photo, the answer to a question or some kind of information – so yes, the marketing potential is huge! In the United States alone, Google controls over 67.6%
of the search market and through their Google Display Network, which is a collection of websites owned by Google (such as Google Finance, Gmail, Blogger, Youtube and many others), you can reach 92%
of all Internet users in the U.S. That is beyond astonishing.