According to Forbes, in a study titled Trust and Mistrust of Online Health Sites, 15 participants were directed to search the web for health information that was relevant to them and determine which factors influenced trust of one site over another. Believe it or not, of all the factors mentioned for rejecting or mistrusting a website, 94% were directly related to the web design elements, while only 6% were related to the content.
An unattractive web-design can come across as unprofessional. Big brands, companies and organizations which have been around for years sometimes think that their name and the vast number of years they have been around is enough to excuse an unattractive website. This might be the case for your existing clientele, but for anyone browsing the internet for a specific product or service, a more attractive and fresher website is more likely to gain their trust.
At times it can be difficult to recognize whether your website is considered attractive or unattractive. This is the case for many business owners that had a website created for their business years ago. Yes, you may helped design your current website, so you may have an emotional attachment to it, but that doesn’t mean the visitors to your website will share your opinion. That question can be answered by looking at your Google Analytics. How long are visitors to your website staying? Are they browsing a few seconds and quickly leaving your site?