If you are not willing to invest in your own company and brand, why should other people invest in you or the products and services you offer? Keeping your website looking new and fresh shows people you are making an effort to stay up-to-date with current trends in order to offer them a pleasant experience while browsing your website. Going back to the first point, it helps gain their trust and shows you stand by the products and services offer.
If you’ve recently undergone a rebrand, you’ll want to update your website to reflect those changes. When updating your website, keep in mind a rebrand isn’t simply about changing a logo or updating the website with the new company colors – it also includes the content and language used as well as the overall look and feel of the website. You don’t want people to visit your website and think it doesn’t look or sound like your company.