Creativity involves breaking out of established patterns in order to look at things in a different way.
– Edward de Bono
From Conception to Creation

My Approach
to Web Design

My main objective is to create websites my clients are exceptionally happy with – websites that reflect their values and reach their target audience as effectively and as efficiently as possible. In order to accomplish this, I work alongside my clients, as a team, giving my clients a voice into the look and feel of the websites I create for them, with my design skills and my years of experience in web design to guide them through the design process.

The Design Process

Initial Consultation
& Discovery

The initial consultation is the first step in getting to know about you, your business and your web design needs. Through a series of questions, this step gives me a clearer understanding of what you are looking for in a website, as well as who your competitors are and who your target audience is – all factors which will influence the look, feel and design of the website. If you are located in Barcelona, we can certainly meet in person. If you are located in a different city or country or don’t have time to meet, we can easily hold the consultation via phone, Skype, Whatsapp or Facetime.

Research & Sketches

After the initial consultation and discovery process, I take my notes and I begin to do some research. This includes studying the websites of your primary competitors and the websites of others, in your city and elsewhere, aiming to capture the attention of your target audience. My main objective here is to discover ways of incorporating and/or improving design aspects of successful companies within the same sector. I begin sketching ideas on paper and once I have narrowed these ideas down to the very best ones, it is then time to start designing the website.

Design & Development

The design and development stage involves converting the design concept into actual web pages. This is done by transforming the information gathered and sketches created in the previous two steps into visual entities. I explore and try different layouts, fonts, colors, and many other design aspects, keeping in mind the ease of navigation and overall usability of the website. The company/organization’s brand will also play an important role in this step of the design process, as we will want to visually convey key brand attributes and perceptual ideas within the design. I will present to you various design strategies using mockup(s) or a staging site which will allow you to offer me feedback throughout the entire design process.

Site Testing

Once the design is complete, it is now time to test the website to make sure everything is looking and functioning properly. While still on the staging site, all aspects of the website should be tested and checked, both by myself as well as by you and your team. The site will need to be reviewed and tested using different browsers (Firefox, Safari, Internet Explorer) and multiple devices (desktop, laptop, tablet and mobile) to see if anything needs adjusting before it is officially launched.

Launch

Congratulations – it’s the big day. The site is now ready to be transferred to the live server. Once the site has been transferred, it is time to prepare the website for public viewing. This includes “polishing” the website, checking that everything is looking its very best, and once again, testing the site using different browsers and on multiple devices. With all tests completed, it is time to announce the launch of your new website to the world.

Website care & maintenance

Websites need constant care and maintenance to ensure they are performing at their best. To say that the website is the most important asset you own as part of your business is an understatement. If you want your site to be successful, regular website maintenance is a must. Website care and maintenance includes ensuring that your site remains fresh, up-to-date and secure at all times.

Ready to take your
website to the next level?

When people search online for the goods and services that you offer, they will be looking at your website as well as your competitors’ websites. Why blend in when you can stand out?

Creating your vision with above and beyond design, creativity and quality.

About Paolo

I‘m a freelance web designer in Barcelona with 12+ years‘ experience in web design. My clients come from Spain, the United States and the rest of the world.

Learn more about me, my web design services or take a look at my portfolio.

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Get in touch

Get in touch via the contact form, or via email, paolo@inzonedesign.com

Paolo Inzone | Web Design Barcelona © 2019

The Design Process

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